Today our guest is Douglas Kruger.
Douglas is a member of the 'Speakers Hall of Fame,' an internationally renowned presenter and the author of 8 business books with Penguin. He speaks globally on how businesses and brands can compete through innovation, and position themselves as industry experts.
I speak to Douglas today about his new book “How to Grow Rich: 50 Ways to Debunk Money Myths and Master Wealth”. Over a billion people globally were lifted from extreme poverty between 2010 and 2020. This is an all-time record, both in outright numbers and per capita growth, constituting nothing short of an economic miracle. Yet the narrative about worsening hardships for the poor prevails, contrary to all evidence. Why? Few topics are more contentious than money. Yet when weighed against empirical data, most of us would be amazed to discover how embarrassingly wrong our assumptions are, and how badly they have impaired our capacity for growth. How to Grow Rich identifies every bad idea about wealth and explains why we don’t have to accept them, and how each one of us can overcome these thought hurdles in order to prosper and grow rich. Start by getting the thinking right, and the money will follow. The book can be purchased here.
Douglas's website can be found here - www.douglaskruger.com.
The Business Bookshelf podcast can be found here or on your favourite podcast player.
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