Fred is a consultant, trainer, coach and an expert in helping sales professionals around the world to improve their performance and unleash their full potential. He is the principal consultant at Brindis, the consultancy he founded in 2004.
You can find his company Brindis at www.brindis.co.uk.
We are talking to him about his new book “Selling Through Partnering Skills” - which looks at the evolving world of sales and sets out what people need to do to refine their approach. You can buy "Selling through Partnering Skills" by clicking here.
This episode is sponsored by Idea Storm - an exponential, innovation and leadership consultancy. Book your free strategy session by visiting www.ideastorm.co.za.
The Business Bookshelf podcast can be found on Apple here or on your favourite podcast player.
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I have had excellent guests on my podcast Business Bookshelf and they produce amazing content.
I would like to thank them for giving their time to chat to me (and to you if you are a listener of the podcast). I have therefore created a 'Friends' page on my website where you can access their fantastic content.
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