Episode 121 of the Business Bookshelf - Jim Irving - Author of "B2B Selling Guide Book"
Today our guest is Jim Irving.
Jim is an incredibly successful sales person with over 43 years in the IT industry in various sales and marketing roles. Several senior sales and marketing directorships. EMEA Channels Director at SGI (Silicon Graphics). UK Managing Director at Information Builders.
He is author of the book “B2B Selling Guide Book”, This is a light and simple guide to the most important tools, techniques and approaches to ensure success in B2B selling - and in life. The format is incredibly simple. Each chapter introduces a concept. Real life anecdotes showing the technique, issue or approach are then given. Finally, a short summary on how to best apply that principle is added. The real stories are enlightening, clear and powerful. Adopting these proven tools, techniques, attitude and processes will help you to become more professional and successful. The book can be purchased here.
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